Buying a mattress is a personal shopping experience requiring a thorough test-drive, so when German mattress firm Muun sought out to capture the attention of shoppers through their advertising, the company decided to throw out the traditional pitch and opted for a more personal touch with flare.
Having already stirred up controversy over their earlier ‘celebrity’ picks, Muun dug further into the odd and unusual with the selection of drag queen Jinkx Monsoon, most known for winning season 5 of RuPaul’s Drag Race, for their most recent ad.
Strolling along the beach, Jinkx gets personal with her story of how she came to be at the age of 14 and how the transformation into the drag persona has become a freeing life-changing moment.
What does it have to do with mattresses? Absolutely nothing aside from the fact that we all look to relax with comfort at the end of the day.