ICYMI: Opel Uses the Power of the Bulge to Sell Cars

By Stephen Fuchs on

Car commercials all start looking the same with the car driving along a mountainside and then some dramatic closeup, but in an attempt to sell their station wagons in Denmark, Opel took a different approach — showing closeup shots of men in their underwear, rocking some beautiful bulge.

Opel believes men aren’t buying their boring station wagons because their underwear is diminishing testosterone, so the German automaker is handing out free underwear designed fill men up with a raging sexual appetite.

I don’t know about you, but after watching the ad I can say that my testosterone is doing just fine. Check it out for yourself:

Sources: Opel, German Pulse